Friday, March 07, 2008

Rolling out the White Carpet for

Daring to be bold and different, Red Dream Studios opted for a complete whitewash of the website for award-winning Hollywood director, Michael J. Greenspan. The website, a great departure from most websites that are cluttered, full of information (that may or may not be read), is purely simple and to the point -- to drive the viewer to see Michael's films.

Michael expressed his desire to be different from other showreel websites out there, because let's face it, if you conform, you're hardly going to get noticed. We therefore went with the KiSS method (Keep it Simple Stupid) in order to deliver the goods without clouding the message. Michaels films are also displayed using Adobe Flash's .FLV technology, providing, in my opinion, one of the best balances of file size vs. image quality. After all, some of Michael's short films are available for viewing in their entirety from the website.

For more information, visit Red Dream Studios.

Thursday, March 06, 2008

Red Dream Studios featured on

Red Dream Studios received some surprising news today as its blog banner was featured and short-listed in the award category for "Best Design and Photography Blog Logo Designs." I'm not exactly sure what the overall prize is, but it's sure flattering to be nomiated with 19 other designs from among hundreds of original entries.

Tuesday, March 04, 2008

Sensational Branding

Another company got its image courtesy of us at Red Dream Studios today, with Sensational Bites benefiting from sensational branding. Shant Kancachian is the proprietor of a gourmet baked goods emporium who wanted to convey freshness and pure goodness in his image rather than blatant baked goods icons such as cookies, brownies, and so forth.

With a sleek and clean interpretation (and with a great colour to boot), the cherry was chosen as the icon of choice which spoke most to Shant's inner self. We chose a handwritten font as the main script for the company name to highlight its whimsical nature, alluding to the fact that Shant's work appeals to your every "sense." The tagline was then written in a bolder, more classical script with a bright orange colour such that it pops from the rest of the logo.

The business card design is shown below:

For more information, visit Red Dream Studios.