Friday, February 15, 2008

Branding Sara Kurtz Photography

Sara Kurtz is an up-and-coming event photographer who met with me because she loved the work Red Dream Studios did on another event photography, Dominic Fuizzotto. Not only did she want a complete redressing of her portfolio website, but after some talk, it was agreed that a new corporate branding would bring a measure of prestige, professionalism, and freshness to her image.

In talking with Sara, we determined that while it was important to convey that her company provided photographic services, we didn't want to overkill the point with a photograhic icon. We therefore made the logo "her own" by incorporating a dragonfly -- an insect that for her represented grace, beauty, and wonder. I naturally agreed to this because for me, injecting personal flavours into a brand is what makes the company adhere to the imagery the most.

In order to get the classical, professional look, we used a very scripted font, and in the end, placed the dragonfly along the path of one of the letter's loops to give the illusion that the dragonfly had traced the path of the lettering. In this manner, we were able to tie together the script with the icon -- one of the hallmarks of good logo design.

Sara's new logo is shown below:

For more information, visit Red Dream Studios.

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