Tuesday, February 05, 2008

The Power of Social Networking (Part 2)

Another fantastic example of the power of social networking came yesterday when a former colleague of mine from at Matrox Graphics Inc. requested that he and I be LinkedIn. I've been using LinkedIn for many years now and am approaching 200 business contacts, most of whom are clients, or those who represent potential clients.

After seeing his list of connections, I noticed another former colleague from Matrox that I wasn't yet connected to and decided to link with her. When she was working at Matrox, she was the one of the heads of the Marketing department, and sure enough, she was still in a pretty prestigious position at a different company.

She accepted my LinkedIn request pretty quickly, but the amazing thing was that she sent me a message asking me whether or not Red Dream Studios could fulfill a bunch of graphic design requests... Her company was looking to outsource to a new company. Could the timing have been any more right?

So I was once again blown away by the power of social networking and its ability to connect to new business opportunities. It's no wonder why convential advertisers are scrambling... At least in my company's case, I haven't been resorting to it (yet...).

View my profile on LinkedIn: http://www.linkedin.com/in/nealcaminsky

For more information, visit Red Dream Studios.

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