Monday, April 27, 2009

Photography for Cancer Research

Every first Friday in May, for the past twenty years, more than one hundred teams of five or more runners, representing various companies throughout the city, have gathered for a wild, fun-filled run through the streets of downtown Montreal, known as the Défi Corporatif Canderel.

Participating companies donate $2,000.00 per team of five runners, which goes towards cancer research at the Goodman Cancer Centre at McGill University and l'Institut du cancer de Montréal at l'Université de Montréal.

Although cancer is cause for serious concern, the event itself is defined by one key word: Fun. Fun, as in starting and finishing the run on a wonderfully animated site featuring activities, food, drinks, music, and much more. Fun, as in seeing thousands of Montrealers line up the streets of downtown to cheer and encourage hundreds of noisy and colorful runners. Fun, as in a wildly optimistic overall feeling that everyone is actually running towards a cure for cancer.

This year, Red Dream Studios is thrilled to have been selected as the official event photographer, donating its services to provide team photographs and retouching services of all participant companies. Stay tuned to this blog for some of the event highlights.

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