Friday, March 21, 2008

Virtual Networking, Working Virtually

Happy Easter, everyone. Since it's technically a holiday, we shouldn't be working, right? But that's the beauty of virtual networking. It works for you even when you're not.

Today I received an email from a potential client in New York who stumbled into an existing client, Christi Smith from PFF Entertainment, makers of the board games Pervartistry and Sexy Slang, at a networking function. This potential client mentioned to Christi that she was looking to produce a website and was soliciting referrals. Christi graciously recommended Red Dream Studios, afterwhich, the client emailed us for a quote immediately.

I find this fascinating:

  • Most small companies would not be in a position to take a day trip across the contient just to meet with a potential client who has a modest budget to dedicate to their website.

  • Most small companies would not be in a position to attend a well-todo networking function unless they were directly invited, particularly if their industry of work is already represented within the networking group.

  • Because of our previous relationship, and ultimately, Christi's customer satisfaction, she acted as a virtual salesperson (or champion) on the behalf of Red Dream Studios.

  • Christi "sold" our services at absolutely no cost to Red Dream Studios.

  • Christi was able to meet dozens of people, and in an unsolicited manner, act as spokesperson for Red Dream Studios, in a situation where we would never have been able to directly interact with all these potential clients.

So all this to say is that virtual networking works for you virtually all the time, when you least expect it to do so. And this proves that customer satisfaction is among the highest priorities in the entrepreneurial handbook.

No comments: