Friday, June 20, 2008

Being Unique as a Graphic Designer

I was recently asked the question about being a graphic designer, "Other than serving a niche market, how do you differentiate yourself from other designers or small design shops?"

Graphic design is a saturated field. But the bigger problem lies in getting recognized and hired in a flooded field of talent.

I find that graphic design is very much like acting -- you're only as good as your last performance. However, in addition to raw talent in what you do, what will set you apart from other designers is customer service.

Graphic design unfortunately suffers from a bit of a "bottom-feeder" syndrome in that everyone believes they can be a designer, but few actually can. With that said, the dollar figure attributed to graphic design tends to be quite low.

So to distinguish yourself from the pack, you must cater to your clients uniquely from the rest. Be good to your clients, treat them with the utmost respect, and they will respect you.

With respect comes repeat business.

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