Monday, June 23, 2008

Creating a Personal Brand

One question I'm often asked by entrepreneurs is how to create a "personal brand" to better market oneself to others.

What you're basically asking is how to "productize" yourself. Meaning, if I went to a supermarket, and found a picture of you on a bottle, would I buy it? And furthermore, would I drink from the bottle?

Find out what makes you, you. What makes you unique. Mitch Joel, a marketing guru I've had the pleasure of listening speak, would dare you to find your "it" factor. What makes you stand out in a crowded room of billions of people asking the same question, all trying to make a buck.

Why is that only a handful of people in the world have procured the most wealth the world has to offer? It's because they've found out what it takes to unlock that something magical and get people to believe in what they're all about.

No comments: