Friday, March 28, 2008

Branding Ink Blot Design

I've blogged before about customer loyalty and how one of the most important factors in a prosperous business is to maintain excellent service and safeguarding your integrity among existing clients. No truer is the case with one of our clients,, a pair of extraordinary make-up artists who typically apply blush to blushing brides and bridesmaids.

One of the founders of, Anna Montesi, decided to launch another venture, pursuing a longtime passion of hers -- creating and design custom event and party invitations. Anna returned to Red Dream Studios to help her develop a corporate identity for her new company, Ink Blot Design (and yes, we will be producing the website as well). With the company name alluding to all sort of inherent designs, Red Dream Studios produced the following corporate identity and developed a series of business cards in a mere couple of days. Talk about drive-thru entrepreneuring...

With this logo, we obviously played upon the ink blot connection and modified a typeface that we found on the font website DaFont, called The Great Thunder. The background splatter is a composite of several paint splatter brushes that we obtained courtesy the Photoshop resource website Brusheezy.

1 comment:

designer said...

That's pretty neat sample of usage for Photoshop brushes. For more free Photoshop brushes I recommend: Newsletter subscription is required but they offer more cool and free stuff on their newsletter so it's kinda useful too.